Throughout the season of Christmas traditions flood your mind as you go Christmas shopping or watch another Christmas movie on the Hallmark Channel. I have many. There is the time spent with family and my grandma giving us all food poisoning from a bad batch of Lutefisk. My cousin, Heidi, got the worst of it…
The Foundation of our Marketing Business
Every business has a foundation story, whether it started with the homesteaders or an idea in a garage. Their stories are filled with pride and passion and our’s is not different. We started in the Ag Business where we learned the value of hard-work and going the extra mile. Rockin Roan Media began with a few side projects after work; logo designs, wedding programs, and fliers. Soon, due to word-of-mouth requests came in from family, friends, and business because we understood the ag industry and the small business.
Working in a small business made us realize the challenges. Business owners wear many hats; they focus on profit, margins, day-to-day operations, payroll, HR, supply, customer service, and more. The office staff is limited to understanding the ever-changing technology of marketing and social media. It becomes just another “to do.” They are then faced with two decisions; hire a marketing person for their company, or hire an ad agency. We are the middle ground.
Ad agencies are great for successful marketing campaigns, but day-to-day brand awareness through social media is reliant on office staff members. Hiring a marketing staff can be costly after you figure equipment, benefits, and salaries based on experience. Rockin Roan’s commitment to communication allows us to be a staff member, utilizing our talents to create marketing campaigns and branding your business through creating documents, fliers, and social media.
Our goal is simple; we want to know your business. We become a contract employee with industry experience. Successful marketing increases sales, creates brand awareness, keeps companies competitive, and is a customer service arm to tell your story and reduce your staff’s demands.